My portfolio includes projects across website design, email and SMS marketing, and systems support. While every brand has different goals, my approach is always rooted in the same things: creating a stronger digital presence, improving the customer journey, and helping the business feel more aligned from end to end.
Thoughtful work for brands that care about connection, experience, and growth.
Website Design | WordPress + Shopify Support | UX Refinement
FINS is a mission-driven brand with both a nonprofit arm and a jewelry brand, and I’ve supported website builds across both sides of the business. For the nonprofit site, the focus was on clarity, structure, and user experience. For FINS Jewelry, the focus was on creating a more polished and cohesive online brand experience.
Tools used:
WordPress, Shopify, Figma, Notion, Canva
My role:
Website design & development, design refinement, content support, inventory import + set up
FINS Belize + FINS Foundation Inc
CRM Setup + Configuration | Email Marketing | Event Registration
A community builder brand built around curated experiences, community, and shared meals. I supported The Friday Table with their HubSpot CRM set up. landing pages, forms, and email marketing work designed to build interest, support ticket sales, and strengthen the digital customer journey around events.
Tools used:
HubSpot, Canva, Figma
My role:
Hubspot set up + configuration, landing page + form creation, email marketing, campaign messaging, and event promotion support.
The Friday Table
Email + SMS Marketing | Website Support | Systems Support
A community-driven brand focused on connection, in-person events, and personal growth for female entrepreneurs. My support has included email and SMS marketing, event promotion, website updates, membership communication touchpoints, and backend systems support.
Tools used:
WordPress, Mailchimp, SlickText, MembershipWorks
My role:
Ongoing email + SMS marketing, website, and systems support focused on creating a smoother and more intentional member experience.
Kari The Fun Coach + The Fun Side Club
